The Backbone: a journey inside finance at a startup
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The Backbone explores the journey inside finance at high-growth technology startups. Our host Shubham Datta interviews finance leaders at various stages of emerging technology companies to find out their story, key financial and operating metrics they track, how they measure them and what their biggest challenges are. Hear directly from finance leaders at tech startups who are in there day in and day out, serving as the backbone of their company.

The Backbone is also a great resource for learning how to break into startups with an accounting or finance background with unique insights from guests.

For even more details, including show notes and blog posts by finance leaders themselves head over to www.thebackbone.co

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    Episode 22: Raising $47M from Strategic vs Traditional VC & the Level of Finance Leader to Hire at Each Stage of a Company's Evolution with Danielle Cerisano, VP Finance at League

    On this episode of The Backbone, I chat with Danielle about:

    Her progression within finance at tech companies such as: BluePrint Software Systems, Goldmoney and others, before joining League; League and what its all about; Raising from a $47M USD financing round from a strategic VC firm vs a traditional venture capital fund;  Dealing with the challenges of the various stakeholders (employers, administrators, and plan members) the company's products and services serves; When should a company hire a controller, vs a Director of Finance vs a VP or a CFO?

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    Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs

    On this episode of The Backbone, I chat with Emma about:

    Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order.

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    Episode 20: Considerations for CAC and Churn in a Self-Serve Pricing Model with Matt Dove, VP FInance at Celtx

    On this episode of The Backbone, I chat with Matt about: His move into tech after stints in PwC Nova Scotia and Australia; What Celtx is all about; The biggest challenge for you moving from a professional services firm to a growing technology company like Celtx; How to think about customer acquisition and churn at a company with a self service pricing model; The importance of the finance function at a technology company

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    Episode 19: The Journey of Raising $100M ICO (Initial Coin Offering) as a Venture-Backed Unicorn with Brandon Brunet, Controller at Kik

    On this episode of The Backbone, I chat with Brandon about:

    His move into tech from PwC to joining Kik when it was only 40 employees; What Kik is all about; The process of raising $100M through a Token Distribution Event or Initial Coin Offering (ICO) and launching your own cryptocurrency; What its like to scale the finance function as a company grows from 40 people to 160 The importance of the finance function at a technology company

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    Episode 18: Bootstrapped to $12M Series A & What it Means for the Finance Function with Jennifer Pollock, Director of Finance & Operations at RateHub

    On this episode of The Backbone, I chat with Jennifer about:

    Her move into tech from EY and concurrently managing various brands at Ratehub; What Ratehub is all about; The learnings from raising a $12M Series A round; The biggest change as a finance leader of venture-funded company The importance of the finance function at a technology company

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     Episode 17: The Added Complexities of Hardware Tech Companies & How to Price a New Medical Device with Travis Phung, Director of Finance & Administration at Exact Imaging

    On this episode of The Backbone, I chat with Travis about:

    His unique journey to Exact Imaging from KPMG and how he got started in finance within the technology industry; What Exact Imaging is all about; The challenges of leading finance for a hardware technology company vs software; The pricing considerations for a new MedTech hardware device; The importance of the finance function at a technology company

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     Episode 16: Monetizing a Free Product & Navigating Complexities of the Financial Services Space with Brian Wu, Finance Lead at Borrowell

    On this episode of The Backbone, I chat with Brian about: His journey to Borrowell from CIBC and how he got started in finance within the software industry; What Borrowell is all about; Monetizing a free product; Managing the complexities of operating in the highly regulated FinTech space; and The importance of the finance function at a technology company

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     Episode 15: Serving the Restaurant Industry & Breaking Into Tech in a Finance Capacity with Rob Curcio, Director of Finance at TouchBistro

    On this episode of The Backbone, I chat with Rob about: His journey to TouchBistro and how he got started in finance within the software industry; What TouchBistro is all about; Unique opportunities and challenges you face being the finance leader of a company serving the restaurant space; Breaking into the tech industry in a finance capacity; and the importance of the finance function at a technology company

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     Episode 14: Scaling the Finance Function, Fundraising, Making Acquisitions & Operationalizing Metrics with Ryan Magee, CFO at Cority

    On this episode of The Backbone, I chat with Ryan about: His journey to Cority and how he got started in finance within the software industry;  What Cority (formerly Medgate) is all about; Scaling the finance function as the company grows from 80 employees to 300+ employees; Raising a large round of capital and making 2 acquisitions; Operationalizing metrics within the organization and The importance of the finance function at a technology company.

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     Episode 13: Serving the SMB Market at a Publicly Traded Software Company vs a High-Growth Startup with Darren Wood, Director of Finance & Operations at Jobber

    On this episode of The Backbone, I chat with Darren about: His journey from Intuit to Jobber and how he got started in finance within the software industry;  What Jobber is all about; The differences between his experience of working in finance for a large publicly traded company to leading the finance function of high growth venture backed startup; The unique opportunities and challenges he faces being the finance leader of a company serving the SMB space; and The importance of the finance function at an early stage technology company.

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